Each as soon as in a while I am requested what are the primary steps in creating a podcast. Inevitably these customers think that a podcast is a serious enterprise that needs to be deliberate the same as some other studying content. They're shocked when I begin off by saying that you have executed many of the pre-work already!
What do I imply by pre-work?
It is all that stuff you could do before you create the learning content. You see a podcast must be considered an audio model of article marketing. It is not really content on its own -- though it can be packed that way.
Instead it usually is utilized in support of a enterprise (that means promoting a set of data merchandise -- training, books etc.) So much of the pre-work has already been done.
By the point you might be ready to start the Podcast creation you should already have:
1. Recognized your goal audience. This involves making a profile of your good customer. The type of individual that you just want to work with. With details of their wants, desires and habits.
2. Identified your target market's current problems, needs and fears.
3. Identified a solution to resolve their issues, achieve their wishes or avoid their fears. This is restricted system for utilizing your core product to perform one of the three motivators.
4. Planned your product mix. This is a list of all learning content products you will have to produce both for sales and for marketing purposes. Clearly a podcast would be recognized as a type of studying content material products.
At this point you will have already outlined what you have to do together with your podcast, how lengthy it will be, and the bottom format. Now you get to start out the process of creating your podcast.
1. Determine the format of the specific podcast. While you have got already decided the format for the majority of your most popular podcasts (More about the author
), it is advisable to determine what format you'll use for this podcast. Periodically you could want to change from the standard format just to inject a bit of change.
2. Identify the theme of the podcast. You'll wish to inject new subjects into the podcast based mostly on many different sources. One of the best source, of course, is questions your viewers asks. If you are doing a column fashion format you may wish to use a common subject for all the columns or chances are you'll need to keep them independent.
3. Design the podcast. Just as writing an article is made simpler in case you have a list of factors you wish to make so is creating a podcast. Nevertheless, in contrast to an article which is straightforward, a podcast is a medium level product. So that you at all times wish to do it with a script. This script could be written in full or it can be written as a collection of points. However, you do it, you have to an in depth script for every column in your podcast.